Marketplaces

OTTO or Kaufland? A marketplace comparison for sellers

By the MarktRank team · 17 October 2026 · 2 min read · Deutsche Version

In short

Kaufland charges a €39.95 monthly base fee and 4 to 16% commission, has around 15,000 sellers, nine country marketplaces and its own fulfilment. OTTO charges a €99.90 base fee plus commission per assortment, has around 6,100 partners and no fulfilment service for sellers. Many sellers use both.

Fees compared

	OTTO	Kaufland
Base fee	€99.90 per month	€39.95 per month
Commission	per assortment, partly tiered, incl. 2.7% payment fee	4 to 16% per category

Amounts excl. VAT, as of October 2026, according to OTTO Market and Kaufland Global Marketplace. According to Kaufland, the base fee is charged once even if you sell on several Kaufland marketplaces. OTTO's commission per assortment is in OTTO marketplace fees.

Reach and competition

OTTO reports 12.6 million active customers and around 6,100 marketplace partners (OnlinehändlerNews, March 2026). Kaufland cites around 15,000 sellers, nine country marketplaces (Germany, Austria, Czechia, Slovakia, Poland, France, Italy, Spain, Netherlands) through one registration and more than 6,400 categories. Fewer sellers usually means less competition per search term – more countries mean more potential buyers.

Approval and requirements

OTTO reviews every application individually; the registered seat must be in Germany, the Netherlands, Poland, Austria, France or Denmark, and small businesses under §19 UStG are excluded – more in Selling on OTTO: experiences. Kaufland requires, among other things, details of representatives and beneficial owners, a VAT ID, a trade licence or commercial register extract, and ID for the representatives.

Shipping and fulfilment

Kaufland offers its own service, Fulfillment by Kaufland: Kaufland stores, ships and handles returns, and the offers show "Versand durch Kaufland". On OTTO, marketplace sellers ship themselves with common carriers – see Shipping on the OTTO marketplace.

Which marketplace suits you?

Kaufland if you want to reach several countries with low fixed costs or hand off storage and shipping.
OTTO if you meet the requirements and want to become visible in a smaller field of competitors with large reach in Germany.
Both if your range and logistics can carry it – with separate cost calculations.

The comparison with Amazon is in OTTO or Amazon?.

On both marketplaces: keep stock in sync

If you sell on OTTO and Kaufland at the same time, you often sell from the same warehouse. Then stock must sync quickly on both marketplaces, or you risk overselling and cancellations. Tools such as plentymarkets or Tradebyte connect several marketplaces – see Connecting to the OTTO marketplace.

Measure rankings per marketplace

Each marketplace has its own search. A good position on Kaufland tells you nothing about otto.de. MarktRank specialises in otto.de and shows overall, organic and ad position per search term. For Kaufland there is our sister product Kaufland Tracker, which tracks your Kaufland rankings in DE, AT, CZ and SK.

Check your products' position on marktrank.de – 5 products free, without an account.

Frequently asked questions

Is Kaufland cheaper than OTTO?

Kaufland's base fee is lower (€39.95 vs €99.90 a month). Total cost depends on the commission in your category and your sales.

Does OTTO have fulfilment like Kaufland?

On OTTO, marketplace sellers ship themselves. Kaufland offers Fulfillment by Kaufland.

Which countries does Kaufland sell in?

According to Kaufland, nine marketplaces: DE, AT, CZ, SK, PL, FR, IT, ES and NL.

Sources

See where your product ranks on otto.de
Overall, organic and ad position for every keyword – 5 free checks, no account needed.

Free rank check

Also selling on Kaufland? Track your Kaufland rankings with Kaufland Tracker →