Connecting to the OTTO marketplace: API, ERP and multichannel tools
You connect to the OTTO marketplace in three ways: manually in OTTO Partner Connect, directly via the OTTO Market API, or through a tool with a ready-made OTTO connector such as plentymarkets, Tradebyte, Lengow or Xentral. Products, stock, prices, orders, shipments and returns flow through the connection.
Option 1: Partner Connect by hand
In the OTTO Partner Connect seller portal you manage products, stock, orders and returns directly. For a small range that is enough. With many items or several sales channels, manual work quickly becomes the bottleneck – mainly because stock must match across all channels. The portal is described in OTTO seller portal: login and support.
Option 2: the OTTO Market API
The official documentation at api.otto.market is aimed at sellers integrating themselves and at service providers integrating for sellers. It describes interfaces for, among others:
- products and availability (stock)
- shipping profiles
- orders and shipments
- returns and return shipments
- receipts and post-sale price reductions
Access uses credentials you create in Partner Connect, with separate permissions per area.
Option 3: tools with a ready-made OTTO connector
If you already use an ERP or multichannel tool, check its OTTO connector first. We verified:
- plentymarkets / PlentyONE: according to its manual, stock and orders sync every 15 minutes, items and prices once a night.
- Tradebyte: describes itself as an official full-service partner of OTTO.
- Lengow: offers an OTTO integration.
- Xentral: has its own OTTO connector.
For Shopify there are third-party apps; we found no Shopify app built by OTTO. For JTL we found only third-party connectors.
What to look for when choosing
- Stock sync: how often is stock sent? Infrequent syncs cause overselling and cancellations – a risk for your account, see OTTO terminating sellers.
- Shipping and tracking: are tracking numbers reported to OTTO automatically?
- Returns: do returns reach your system automatically?
- Approvals: newer connections need a service-provider approval in Partner Connect.
Common integration mistakes
- Wrong environment: sandbox credentials don't work in production – and vice versa.
- Missing permissions: each interface needs its own permission, service providers also need an approval.
- No shipping profiles: without them OTTO can't show a delivery time.
- Stock synced only at night: for fast-moving items this causes overselling.
Test the integration with a few items first before transferring your whole catalogue.
After connecting: check visibility
A clean integration gets your products onto otto.de – whether shoppers find them is a second question. After launch, check where your key products rank for which search terms. MarktRank reads your catalogue read-only via the products permission; more in OTTO Partner Connect: connecting your products via the API.
Check your products' position on marktrank.de – 5 products free, without an account.
Frequently asked questions
Do I need an integration to sell on OTTO?
No. You can manage everything in OTTO Partner Connect. An integration pays off with many items or several sales channels.
Which data flows through the OTTO integration?
Products, stock, prices, orders, shipments, returns and receipts.
Is there an official OTTO app for Shopify?
We found no app built by OTTO; third-party apps exist.
Sources
See where your product ranks on otto.de
Overall, organic and ad position for every keyword – 5 free checks, no account needed.
Also selling on Kaufland? Track your Kaufland rankings with Kaufland Tracker →