OTTO seller portal: login, sections and support in Partner Connect

Where do OTTO sellers log in?

Sellers log in at portal.otto.market. This is not your otto.de shopping account – buying on OTTO uses a different login. You only get portal access once your application as a marketplace partner has been accepted. During setup you activate two-factor sign-in.

Many people search for “OTTO Seller Central”, a term known from Amazon. On OTTO the equivalent is Partner Connect.

What is inside Partner Connect?

OTTO names six sections:

• Products: create listings and manage stock
• Orders: orders, shipping and returns
• Finance: payouts
• Analyses: sales and other key figures
• Services: book extra services and promotions
• Customer requests: read and answer messages from shoppers

How do you reach seller support?

According to OTTO Market, support runs through the Partner Helpdesk in Partner Connect. It has help articles and video tutorials, and you open a ticket when you are stuck. OTTO says it usually answers within 24 working hours.

For sign-in problems, use the link “Need help signing in?” on the login page.

API access for tools

Under Settings → API access you create credentials that let tools read your catalogue. Only grant a tool the rights it needs. The steps are in OTTO Partner Connect: connecting your products via the API.

The first steps after your first login

According to OTTO Market, a fixed sequence follows acceptance:

1. set up two-factor sign-in
2. accept the contracts with Otto GmbH & Co. KGaA and OTTO Payments
3. identity check of company and people – up to 15 working days according to OTTO
4. set up company data, logistics and products
5. “Start selling”: the base fee starts once you are connected

Tip for agencies

If you manage several sellers, each client has their own Partner Connect account. In MarktRank you connect each OTTO account inside the client's own project and can give clients a read-only view – more in Rank tracking for agencies.

What Partner Connect does not show

The analyses in Partner Connect show what you sell. They do not show where your products stand in otto.de search – the position at which a shopper finds your product for a search term, and whether ads sit above it. When sales suddenly drop, search position is often the first explanation.

A rank tracker such as MarktRank closes that gap: it checks the overall, organic and ad position for each keyword and shows the trend. Why these three numbers differ is explained in Otto rankings explained.

Frequently asked questions