Agencies

Rank tracking for agencies: measuring and reporting OTTO rankings for clients

By the MarktRank team · 16 October 2026 · 6 min read · Deutsche Version

In short

Agencies measure OTTO rankings best with one project per client: it holds the client's products and keywords, team members only see the projects assigned to them, and reports for any period show positions, improvements and page-1 counts. Each client stays cleanly separated and reporting stays traceable.

One project per client

Keep clients strictly separate. On MarktRank's Agency plan you work with up to 5 client projects; Enterprise covers more. Each project has its own products, keywords and history.

Who sees what? Team access

Team members only see the projects assigned to them. Owners and managers connect clients' OTTO accounts; members only use them. Client OTTO credentials are stored encrypted and are never visible to staff.

Bringing in the client's catalogue

Connect each client's OTTO account inside that client's own project – manually by otto.de link or product ID, or through the OTTO API. The steps are in OTTO Partner Connect.

Reports clients understand

A good report answers three questions: where do the key products rank, what improved or declined, and how many keywords are on page 1? In MarktRank you pick any date range and get a printable report (PDF or CSV) with every keyword's position on the first and last day, improvements, declines, page-1 counts and the trend. Clients with view-only access can download it too.

A weekly routine that works

Monday: check each client's dashboard – biggest winners and losers.
Find the cause: listing change, ad, availability or normal fluctuation?
Agree actions: one change per product, with the date noted.
Monthly: send the client a report for the period.

Why positions fluctuate is explained in understanding ranking fluctuations.

Explaining the numbers to clients

Many clients only know "the" position. In the first report, briefly explain the difference between overall, organic and ad position and why single daily values fluctuate. That saves questions and makes clear what your work is measured by: the trend of the organic position for the agreed keywords.

What belongs in a client report

Organic and overall position separately – see Otto rankings explained.
Which measures you carried out, and when.
The trend rather than single daily values.

Frequently asked questions

How many client projects does the Agency plan include?

Up to 5 client projects. The Enterprise plan covers more clients.

Can staff see clients' OTTO credentials?

No. They are stored encrypted, only used, and never shown on any screen.

Can clients download their report themselves?

Yes. Clients with view-only access can download the report too.

See where your product ranks on otto.de
Overall, organic and ad position for every keyword – 5 free checks, no account needed.

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