Page 1 on otto.de: what 120 products per page mean for your ranking

How many products are on a page?

otto.de currently shows 120 products per results page (as of October 2026). Page 1 covers positions 1 to 120, and the first five pages cover 600 positions.

Why page 1 is decisive

Shoppers see the top results on page 1 first and scroll down from there. The higher a product sits, the more likely it is to be seen. How far a shopper has to scroll is shown by the overall position, which counts ads – more in Otto rankings explained.

Why deeper positions still matter

A new product often ranks far back. If you only check page 1, you see "not found" and never learn whether it's moving. A jump from position 900 to 300 is progress even before page 1. That's why MarktRank checks up to 60 results pages – up to about 7,000 positions – and finds a product even on page 45.

Which search depth should you choose?

• Page 1 only: for products already near the top – fast and sufficient.
• Top 5 pages: for products being built up.
• All pages (up to 60): for new products and broad search terms. Deeper searches take longer.

Converting position to page

Divide the overall position by 120 and round up: position 95 is on page 1, position 250 on page 3, position 5,338 on page 45. MarktRank always shows the page next to the position, and the dashboard shows how many keywords are on page 1, page 2, page 3+ or not found.

What "not found" means

If a product isn't found within the chosen depth, increase the search depth or check that it is online on otto.de. If it then ranks very far back, the title or attributes probably don't match the search term – see optimising product titles.

Frequently asked questions