Visibility for new products on otto.de: the first weeks after launch

Before launch: complete the product data

A new product has no sales or reviews yet, so good data matters even more: a title with product type and key features, complete attributes, good images and a description that answers shoppers' questions. See optimising product titles.

Only visible once you start selling

According to OTTO, new products only become visible in the app and on the website once you start selling in the partner portal. Before that there is no position to measure. How launch works: how to sell on OTTO.

The right keywords from the start

Set three to five precise search terms for each new product. MarktRank can suggest them with "Discover keywords": it reads the product on otto.de, asks Otto's search for suggestions and keeps only matching terms. "Find & track top 5" tracks the five best automatically.

Check at full depth

New products often start far back, so don't check page 1 only – check all pages. MarktRank searches up to 60 results pages deep. More in page 1 on otto.de.

Common mistakes at launch

• Internal names instead of shoppers' language in the title.
• Incomplete attributes, so filters hide the product.
• Checking page 1 only and treating the product as "invisible" although it sits on page 8.
• Keywords that are too broad for a new product to compete on.

Watch the first weeks

• Is the product moving forward? Then title and keywords fit.
• Does it stay far back or not found? Then check title and attributes.
• Need visibility fast? Sponsored Product Ads can help – then measure organic and ad position separately.

Frequently asked questions