How often should you check your rankings on otto.de? Daily or weekly

Why one check isn't enough

otto.de rotates ads and tests layouts, so a position can move a few places between two checks even when nothing about your product changed. The trend across several checks is what counts – more in understanding ranking fluctuations.

Weekly: the standard for trends

A weekly check shows whether a product is moving up or down without every small wobble. In MarktRank every tracked keyword is re-checked automatically each week.

Daily: while you're changing something

Daily checks pay off when you change titles, images, price or a campaign and want to follow the effect closely. In MarktRank you switch a project to daily checks and get a day-by-day history.

On demand, in between

If you need an up-to-date figure right now – just after a change or before a client meeting – re-check a product's keywords manually.

Large catalogues and agencies

With many products, daily checks for everything are rarely needed. A proven routine: weekly for the whole catalogue, daily only for the project you're actively working on. Switch off tracking for products you no longer need to follow – their history is kept. That keeps the overview clear and makes the important changes stand out.

When an on-demand check makes sense

• Right after changing a title, images or price, as a starting point.
• After starting or stopping an ad campaign.
• Before a client meeting, so you work with current numbers.
• When a product is back in stock and you want to see whether it recovers.

What to compare

Compare like with like: this week against last week, the 30 days after a change against the 30 days before. In MarktRank, "Compare with" sets how far back the change columns look – from yesterday up to 90 days.

Frequently asked questions