Product reviews on otto.de: what sellers should know

Who can review on otto.de?

otto.de's review pages state that only customers who ordered and received the product can review it. These reviews are labelled “verified purchase” (as of October 2026). Other shoppers can mark reviews as helpful or not helpful and report unsuitable ones.

What shoppers see in search

In otto.de search results, product tiles show the number of reviews. Shoppers therefore see in the list whether a product has many or few reviews – before they open it. A product with many good reviews stands out next to competitors without any.

Where bad reviews usually come from

• The product doesn't match the description – wrong size, colour or material.
• Late or damaged delivery.
• Questions went unanswered.

You can influence all three. Accurate titles and attributes help twice: they improve findability and reduce disappointment – more in Optimising product titles for otto.de.

How to improve your reviews

1. Check the description: read the criticism in bad reviews and fix whatever in the listing is misleading.
2. Answer customer requests quickly. You do this in OTTO Partner Connect under Customer requests.
3. Improve shipping and packaging if reviews mention damage or delays.
4. Analyse return reasons. They often show the same problems as the reviews.

A good review record also protects your seller account: delivery problems and poor service are among the reasons OTTO has terminated sellers – see OTTO terminating sellers.

Analyse your competitors' reviews

Read the critical reviews of the products ranking above you. They tell you what shoppers miss: sizes too small, missing accessories, unclear care instructions. Answer exactly these points in your own listing – in title, attributes and description. That wins shoppers who were disappointed elsewhere and helps you avoid the same bad reviews.

Note the most common complaints per product group, and after each listing change check whether your position improves.

Watch reviews and rankings together

OTTO does not disclose whether reviews directly affect ranking on otto.de. What is certain: more reviews make a product more attractive in the list. So watch both – how reviews develop and where your product stands for the search terms that matter. If the position changes after a wave of bad reviews, you see it in the trend. How to analyse competitors with many reviews is covered in Watching competitors on otto.de.

Frequently asked questions